In today's society, families have become obsessed with finding healthy and delicious meal options at an affordable cost. The major problem is that they typically have to choose between 2 of these 3 options: They can get healthy food that is delicious but that typically costs a lot of money, they can get affordable and delicious foods but those typically aren't healthy, or they can get affordable and healthy meals but those typically aren't delicious.

This has left a void in the market which has been filled with the Home Meal Kit model. This has become a $5 Billion per year industry in North America alone. The convenient part of the home meal kit market is that it gives users the ability to plan their meals and not have to ask the question of what am I going to eat.

The Problem With Home Meal Kits

The major problem with the home meal kit is it typically takes a lot of time to prepare. if you’re in your 20’s, you likely don’t have time after work to come home and prepare a 1 hour meal. If you are a parent with small children, the thought of spending 30 minutes to make an aioli mayonnaise to go with your niche entree while toddlers are crawling around your legs is like hearing nails on a chalkboard. This leaves a niche that is beginning to take shape in the market.

Fhudi: Meal kit delivery service in Atlanta

It is the meal prep delivery market which is led by a Georgia based company named Fhudi. They have combined the home meal kit market, with the convenience of the food delivery services, in order to offer fresh and healthy local food choices. There are many programs to fit your needs including a healthy meal plan that helps users to hit their health and fitness goals. Fhudi's subscription based delivery model is beginning to gain momentum and can be a threat to both the Home Meal Kit market as well as the food delivery market. Fhudi is a unique meal plan that combines the variety and affordability of a meal plan kit, with the convenience of a restaurant food delivery service. Fhudi has partnered with local restaurants in order to provide delicious meals for a low weekly subscription rate. Whether you are looking to try out new restaurants or you're looking to eat healthier with Vegan and Vegetarian options, we have a plan for that.